A week with Apple Music

It's been a little more than a week with Apple Music now, but today I reinstalled Spotify and walked away - but I didn't want to.

If you read my blog earlier in the week, you'll know I'm not anti-Apple at all and I'm pretty convinced that they've created the future with Apple Pay. I've got a MacBook Pro, an Apple Watch, two iPhones (I'm still not sure what to do with the 5C I keep in my desk drawer really), an iMac and an iPad. I'm really sold on the whole Apple thing, but Music just isn't quite right.

When I pick up an Apple product I expect that I'll work out how to use it pretty instinctively, but I'm still struggling with Apple Music. I've never read instructions for any of my other Apple products, but with Apple Music I'm increasingly feeling like I need a Reader's Digest guide for it - and that's just because of the awful UI.

I think it feels more like I've been given accidental access to full-length previews of songs on the iTunes store than a dedicated steaming service

There's plenty of people around the Internet saying the same thing about the UI being awful: on OS X it feels badly wrapped off from the iOS App and on both you can get lost in a set of menus in search of an option that doesn't exist.

Clicking on a song takes you to the album, clicking on an album takes you to the artist and I've no idea what clicking on an artist does but I can only assume it'll have something to do with downloading a U2 album.

Basically, I think it feels more like I've been given accidental access to full-length previews of songs on the iTunes store and not that I've signed up to a shiny new streaming service.

Even the little things, which Apple are usually so good at, aren't quite there: My offline playlists don't work when I'm offline, I've somehow ended up with entire albums in playlists instead of individual songs and when I click play on anything there's a noticeable pause while it considers playing it.

And don't even get me started on why everything you search leaves you in the 'new' tab, or why you have to turn off connect in restrictions to get a bloody 'Playlists' button on iOS.

The whole thing looks like a marketing team leading the development schedule, the development schedule leading the UI and no one having the balls to mention that even before it became a music discovery and streaming app, iTunes was already a mess.

I'm sticking around for now, but only because I want it to be better than it is. I mean, they fixed maps eventually didn't they?

Nic Chambers-Parkes

I'm a Communications expert, a leader and a problem solver, at work and in life. I write about the things that interest me, but also the things I think might interest other people.