Why everyone should do media training

Why everyone should do media training

I’ve been meaning to write this post for a while, but wouldn’t the world be a better place if everyone had done media training?

You may have to bear with, or perhaps I’m stating the obvious, but media training and the skills that it teaches are, I think, universally useful in life.

Last year I developed a new programme of training for my colleagues, having realised that whenever a positive opportunity had come up we’d not got anyone we could put up in whatever part of the country it was needed.

On the day, people’s feedback was generally ‘not negative’ but having spoken to the colleagues I trained over those five weeks since they’ve had no end of examples of where they’ve used the skills they learnt they had. I guess the stress of being grilled by ‘Nasty Nic’ takes a few weeks to wear off.

Media training gets bad rep for being the driver of politicians stalling TV interviews with: “that’s a very important question, thank you for asking me” and “now, I have been very clear on my answer to this particular issue and I will be clear again here with my answer…” before going on to talk about something unrelated, but that’s not it at all.

Media training teaches you how to take control of a conversation where you might not have the upper hand, ensuring you get your say and don’t get dragged into areas you don’t want to be. It teaches you that it’s OK to say “I don’t know,” and is a handy reminder that sometimes the instinct to be helpful is, well, unhelpful.

The value and power of performing better in job interviews and having the confidence to say “any questions?” at the end of a tough presentation or on a topic you’re not incredibly confident on can’t be underestimated.

I think ‘media training’, under whatever guise, should find its way to everyone somehow.